Those who keep active win

Following the huge success of our "ADAC MEDIA CODE" competition in 2010, we launched another online game for ADAC Motorwelt in 2011, in close collaboration with IT'S LIVE! Advertising GmbH from Munich.
 

Once again, the target audience for the game was media decision-makers. They had to match current advert visuals with the correct ad copy. This allowed the advertising messages to be conveyed to users in a playful way. The campaign was supported by an extensive email campaign.