Hilti Dusthero – an HTML5 game for the Hilti vacuum cleaner

Working closely with the Lionmind agency in Düsseldorf, we developed the “Hilti Dusthero” for our client Hilti – an example of professional promotional games that bring brand messages to life in a playful way. Hilti offers high-quality products and first-class service for construction professionals and operates in more than 120 countries with over 28,000 employees.
The aim of the “Hilti Dusthero” was to promote the client’s new high-performance construction vacuum cleaner. The objective of the game is to use the vacuum cleaner to suck up as many objects as possible – such as house dust, cable scraps or wood shavings – and thereby achieve the highest possible score. Hazardous or hot substances result in penalty points. Through ‘gimmicks’ such as a new battery or a new vacuum cleaner bag, the playing time could be extended further and even more points achieved.
The Dusthero game is currently being used in 15 different countries. The responsive online game is based on HTML5 and Canvas.