Spin the bottle

The 2012 spring/summer campaign was largely shot at Lake Garda in the venerable Grand Hotel Gardone Riviera. In keeping with the campaign theme, we launched an “online spin-the-bottle game”. Three times a day, users could spin the bottle and, with a bit of luck, win high-quality prizes. The game was supported by a Facebook Ads campaign tailored to the target audience. During the 45-day campaign period, the bottle was spun almost 150,000 times and website traffic increased by more than 300%.