Photo Safari

The photo shoot for Skiny’s Spring/Summer 2013 collection was held in South Africa under the slogan “Take a walk on the wild side”. To tie in with this, the “Skiny Photo Safari” competition was launched. Players were tasked with using their cameras to photograph wild animals and spot top model Lizzy Jagger. The top prize was a weekend in Hamburg with accommodation, including a visit to the musical “The Lion King”. The competition was promoted via a Facebook Ads campaign.