Find Lizzy Jagger

"Next Station Freedom" was the slogan for Skiny’s 2012 autumn/winter campaign. The photo shoot took place at an old railway station and on a "retro train" in what was formerly East Berlin. In our online game "Find Lizzy Jagger", users had to track down Skiny model Lizzy Jagger on the train. If they found Lizzy, there were great prizes to be won. The game was supported by a Facebook Ads campaign tailored to the target audience.