Media Code

Working closely with the creative agency IT'S LIVE! Advertising GmbH, we have developed a high-quality online quiz for ADAC Motorwelt.

In the quiz, media decision-makers could test their knowledge of ADAC Motorwelt and had to decipher the so-called Media Code. Those who didn’t know all the answers could use video jokers to help them. The quiz ran in three staggered stages and was accompanied by an email campaign.